amychait.me
About Me
Senior B2B product marketer with 14+ years of marketing experience in early stage and high growth startups where I've helped develop brands, craft product positioning from the ground up, enable successful sales teams, and deliver integrated marketing campaigns.
I oversaw narrative excellence for Healthcare and Life Sciences at Salesforce after the successful Vlocity acquisition. At Vlocity, I led the health go-to-market and product marketing strategies with an incredible team that supported compounded growth in a short amount of time.
My career previously pivoted into the healthcare industry when I managed product marketing at Welltok, a SaaS provider to help healthcare consumers achieve and sustain their optimal health through personalized programs and communications.
YourCause was my first startup where I transitioned the go-to-market focus from a B2C fundraising platform to a B2B SaaS CSR platform. As a scrappy marketer, I helped organically grow the foundational clientele base for the company. This experience was really the launching pad for me to stay hungry for product innovation, growth, and solving complex problems.
Recent Career Highlights
Aug 2020 - May 2023
Salesforce
Product Marketing Director, Health
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Developed industry narratives from scratch to integrate across website, pitch decks, events, and campaigns
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Crafted five (5) executive product keynotes that attributed to millions of dollars in marketing pipeline
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Produced miniseries to launch first-ever health awareness campaign that became a top performing activation across industries
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Supported Slack M&A industry GTM strategy with product-market fit research, product positioning, and sales materials
Mar 2018 - Aug 2020
Vlocity (A Salesforce Company)
Product Marketing Director, Health
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Constructed full-funnel marketing collateral and sales tools that supported doubling the business within two years
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Promoted new products through quarterly release webinars that generated millions in pipeline
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Organized Salesforce M&A sales enablement content strategy that influenced millions in pipeline within 3 months
Oct 2016 - Mar 2018
Welltok (A Virgin Pulse Company)
Product Marketing Manager
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Collaborated with cross-functional leadership to create product collateral and channel partner sales toolkit
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Created sales playbooks to train sales on market problems, buyer personas, value prop, product offerings, and key differentiators
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Supported mobile launch positioning and beta testing that contributed to various enhancements